LGBTQ+ Friendly · Neurodivergent Aware · Trans-Affirming · ADHD-Friendly · Inclusive Coaching · Strong Person Coaching · Nervous & Anxious Beginners · LGBTQ+ Friendly · Neurodivergent Aware · Trans-Affirming · ADHD-Friendly · Inclusive Coaching · Strong Person Coaching · Nervous & Anxious Beginners · LGBTQ+ Friendly · Neurodivergent Aware · Trans-Affirming · ADHD-Friendly · Inclusive Coaching · Strong Person Coaching · Nervous & Anxious Beginners · LGBTQ+ Friendly · Neurodivergent Aware · Trans-Affirming · ADHD-Friendly · Inclusive Coaching · Strong Person Coaching · Nervous & Anxious Beginners ·

Now coaching 1 to 1 at Fortis Gym, Poole's strongman gym, plus online coaching UK wide

Not another fitness account.

Stop buying programmes. Start becoming someone who finishes them.

I'm Jack Cannon. Eighteen stone, pre transition, hated gyms, to coaching strong people at Fortis Gym in Poole and online across the UK. I'm not interested in selling you a plan you'll abandon by week three. I'm interested in you becoming the kind of person who doesn't quit. That's a different job. Most PTs don't actually do it.

Start Online Coaching → Train With Me In Poole

Or start with the Blueprint plan if you're still working out whether you trust me. Fair enough.

Fortis GymPoole's strongman gym · 1:1 PT

Monthly PlansFrom £29.99 · Real progress

Poole, Dorset& online coaching UK-wide

Been there. Bought the plan. Still here.

You've tried every app. None of them cared if you showed up.

You've downloaded the plan. Bought the kit. Got through week one if you're lucky. Then life happened, or your head happened, and you stopped. Nobody notices when you go quiet on an app for three weeks. I do. That's what happens when nobody is actually checking.

Every month you wait isn't a neutral month. It's another month further from the version of you that actually wants to walk into a gym.

You've tried before: bought the plans, built the spreadsheets, quit by week three. You don't need more information. You need someone who notices when you stop replying.
You know what to do. You just don't do it. That gap isn't a discipline problem. It's an accountability problem, and accountability is the actual product here.

I get it because I've lived it. Eighteen stone. Pre transition. No idea where to start, and too proud to ask.

Who This Is For

If this sounds like you, read on.

The clients who get the most out of this already know they need it. If something on this page landed, that's probably you.

You've tried beforeBeen to gyms, bought plans, quit by week three. You want something that actually sticks this time.
Fat loss + muscleYou don't want skinny - you want strong, lean, and confident in your clothes again.
Structure & accountabilityYou need someone telling you exactly what to do, checking in, and keeping you honest.
Confidence backYou used to feel good in your own skin. You want that feeling back - with the body to match.

Jack Cannon deadlifting at PureGym Poole

About

I've been where you are.

18 stone. Pre-transition. Hated what I saw in the mirror. I know what it's like to feel trapped in a body that doesn't match who you are. I know what it's like to walk into a gym and feel like you don't belong there.

I went from unhealthy and unhappy to coaching clients in Poole and online, by building a structured plan around my actual life and sticking to it.

This is what you actually get: a structured programme built around your schedule, injuries and goals, with your training reviewed, adjusted and tracked week by week. In person, I coach the reps in front of me. Online, I coach the videos, check-ins and decisions that keep the plan moving. You're never left guessing what to do next.

Most people become a PT because they already look like one. I became one because I didn't, for eighteen stone worth of years, and had to work out how to fix that without anyone explaining it properly. Now I explain it properly, for a living.

And before you assume you need to be in Poole for any of this to work: most of what makes coaching actually work, the structure, the check ins, not letting you disappear, happens just as well through a phone as it does in a gym. Online Coaching is genuinely most of my clients now. Distance was never really the obstacle. Accountability was.

1:1 Coaching Structured Plans Form Coached Poole, Dorset

Results

Proof, not promises.

Not just physical changes. Confidence, self-belief, and a completely different relationship with training.

Client Transformation

Real results. Real person.

Pulling Serious Weight

From never touching a barbell to this.

That Face Says It All

PB day. The feeling never gets old.

Jack coaching client deadlifting at Fortis Gym Poole

In Your Corner

Me coaching every rep, plus a whole gym of strong people cheering you on.

How It Works

Three steps. Done.

No complicated sign-up. No sales pitch. Just a conversation.

Fill in the form

2 minutes. Tell me about you, your goals, and what's got in the way before. Zero commitment.

Free consultation

We talk - in person or on a call. I'll be straight with you about whether I can help and what it'll look like.

Start training

You get a plan built around your actual life. We train together, check in regularly, and adjust as you go.

The Home Gym

Fortis Gym. Poole's Strongman Gym.

This isn't a gym with a smoothie bar and motivational quotes on the wall. Fortis is a proper strongman gym: yokes, logs, axles, atlas stones, calibrated plates, and racks that don't wobble under serious weight. It's a Community Interest Company, not a chain, built for people who want to get visibly stronger and be coached properly while they do it. Beginners, competitors, and everyone in between, all in the same room cheering each other's reps.

Whether you're new to a gym floor or adding another plate to the deadlift, you'll fit in here. No ego. No stares. You'll have me in your corner and a gym full of strong people cheering you every rep.

Fortis Gym · Poole, Dorset

Strongman Kit

Yokes, logs, farmers, axles, atlas stones. The stuff most commercial gyms don't stock.

Heavy Iron

Calibrated plates, specialist bars, and racks that don't wobble under serious weight.

Community Interest

Fortis is a CIC, not a chain. Beginners, competitors, everyone between, a whole gym of strong people cheering each other's reps.

Coached 1:1

That's where I come in. Every rep watched, every programme built around your body.

Want to train at Fortis with coaching that actually sticks? See the Plans →

Free Tool

Calorie Calculator

Rough estimate to get you started. Pop your email in, get your numbers, and Jack will dial them in properly.

Estimated daily targets (Mifflin-St Jeor), built around a higher-protein approach. Pick your goal:

If you've ticked the GLP-1 box, your calculator result still applies as a baseline, but your actual appetite and intake will likely be much lower than this number. Rather than chasing the full calorie target, focus on hitting your protein goal first. If you'd like a plan built around your medication, get in touch.

-Protein

-Carbs

-Fat

These are a rough starting point. Hormonal profiles (including HRT) and training history shift the numbers. Not sure what to do with them? Drop Jack a message and he'll help you make sense of it all: WhatsApp · email · get in touch.

Pricing. No hidden fees. No surprises.

Pick your level of commitment. Not your level of excuse.

BLUEPRINT

The way into online coaching. For people who need a proper training plan and aren't ready or able to invest in full coaching yet. No excuses, no guesswork, just a plan that works.

£29.99 /month

Structure without the price tag.

A structured workout plan built around your goals and equipment access
Set up and tracking through the app
One place to track your progress: weight, measurements and progress photos
Nutrition tracking, so you can see what you're actually eating
Plan updates every 8 weeks
Direct messaging access to me, not a bot and not a template
Access to the Cannon Coaching community group
This is the plan, the tools to track it, and someone in your corner while you follow it. A personalised nutrition plan, supplement advice, and mindset and habit coaching are part of Online Coaching and above.

Get Started Or subscribe now — £29.99/month · secure Stripe checkout

Online Coaching

Online Coaching, £129 a month. This is genuinely where most of my clients are. Full personalised programming, nutrition guidance, weekly check ins, direct message support. Four month minimum. Just £4.30 a day.

£129 /month

Just £4.30 a day · cancel-proof structure

Fully personalised training programme
Nutrition guidance tailored to you
Weekly check-ins
App-based tracking
Direct message support
Programme adjusted as you progress
4 month minimum commitment

Get Started

1-to-1 Personal Training

Weekly face to face coaching in Poole. Every rep coached, every session adjusted on the spot. The catch: you need to actually be in Poole. If you're not, skip to the next one.

£160 /month

Weekly face-to-face session at Fortis Gym (Poole)
Personalised programme
WhatsApp support between sessions
Progress tracking
Form & technique coaching

Blue light, veteran & benefits discount available

Get Started

Transformation Package

Everything in Online Coaching, plus a weekly session with me at Fortis. For people who want the lot and live close enough to use it. Most people don't need this to get results. Some people want it anyway. Also fine.

£249 /month

Everything in Online Coaching
Weekly face-to-face session at Fortis Gym (Poole)
In-depth nutrition plan
Priority support
Full accountability system
Built for serious, lasting change

Get Started

None of these prices go up while you think about it. Your starting point does. Pick one.

Reviews

Don't take my word for it.

★★★★★

"I did an 8 week programme with Jack Cannon. I couldn't believe the results, I lost over a stone, but for me it was more than that. Jack helped me understand my diet better, supported me when I was struggling and motivated me in such a warm and empowering way. If you struggle in a gym setting, he will guide you and make it fun."

David Leatherbarrow

Google Review, Poole

★★★★★

"I've been coming to this gym for nearly 2 years now. It's the longest I've stuck with a gym membership. Jack has helped me find confidence, stay motivated and remain focused with my training and goals. I don't know where I would be without them! It has become my 2nd home."

Sheryl Anderson

Google Review, Poole

★★★★★

"Thanks for all your help and support, putting up with my eye rolls and excuses, all while making me stronger than I ever thought I could be. I feel so much more confident and comfortable using all the equipment around the gym. You've set me off on the next phase of my fitness journey."

Claire McNally

1-to-1 PT Client, Poole

★★★★★

"Jack is a great PT! He makes you feel relaxed and confident. He is reliable and communicates well. I would have never of thought that I'd EVER be able to deadlift my current pb of 110kg - as up to a few months ago, I'd never even lifted a free weight! If you are wondering whether to have Jack as your personal trainer, do it, you won't regret it!"

Erica Weldon

Google Review, Poole

★★★★★

"Signed my son up to train and work on strengthening himself. Both learning the physical discipline as well as the mental. Jack's knowledge and dedication has been fantastic. I have had many PTs, so wasn't really filled with much hope for myself. But after watching his work and the transformation with my son, I took the plunge myself. He is patient and understanding, and he holds me accountable. I can't wait to continue my journey with him, whilst also watching my son transform into a confident and strong young man."

Lauren Bullen

Google Review, Poole

★★★★★

"Jack has been so supportive. Having lost my confidence in the gym Jack devised numerous plans adjusting them when needed. He made sessions fun with him always cracking jokes!"

Vicky Hennessy

Google Review, Poole

★★★★★

"Love being coached by Jack. I am training for a big outrigger canoeing competition in August and he has created a programme that is perfect for my sport. Highly recommend!!"

Lynne Ruddick

Google Review, Poole

★★★★★

"I've been going to the gym for around a year but lacked a lot of confidence in certain workouts or equipment. The last few workouts especially today, I did everything I would normally avoid due to nerves. I left that gym today a sweaty, stinky mess, but I was bloody happy."

Lee

Online Coaching Client

Let's Go

Ready to stop messing about?

Tell me where you're at and what you want to achieve. I read every enquiry myself and reply personally, usually within 24 hours.

Every option above works. The only one that doesn't is the one where you keep thinking about it. Most people start with Online Coaching, train from home in Poole or anywhere else in the UK, and go from there. Tell me where you're at.

Got it, nice one.

Sent. I'll give it a proper read, not a template reply, usually within 24 hours.

Prefer to message me directly?

Drop Me A WhatsApp Send Me An Email

I reply to every enquiry personally. Usually within 24 hours. Based at Fortis Gym, Poole.

Jack Cannon and Julia from Your Nature Counselling

CPD Training

Inclusive Practice CPD

Together with Julia at Your Nature Counselling, we're delivering CPD training that skips the policy slide version of inclusion and gets into the actual lived reality. What shuts a conversation down before it starts. What a five minute assessment misses. What it means when a client has to explain their own existence before you can help them.

Already delivering CPD training, including at Bournemouth University for social workers and practice educators.

Interested in making your service more accessible? Leave your email here and I'll follow up about CPD training.

Got it.

I'll follow up about CPD training.

Stop buying programmes. Start becoming someone who finishes them.

You've tried every app. None of them cared if you showed up.

If this sounds like you, read on.

I've been where you are.

From 18 stone to this.