I'm Jack Cannon - Cannon Coaching, based at Fortis Gym (Poole), Poole's strongman gym. 1:1 coaching that actually sticks - structured plans, every rep coached, real strength built. No guesswork, no gimmicks.
You've downloaded the plan. Bought the kit. Maybe even got through week one. Then life happened. Or your head happened. Either way - you stopped. And now "starting again" feels like admitting you failed.
The clients who get the most out of this already know they need it. If something on this page landed, that's probably you.
18 stone. Pre-transition. Hated what I saw in the mirror. I know what it's like to feel trapped in a body that doesn't match who you are. I know what it's like to walk into a gym and feel like you don't belong there.
I went from unhealthy and unhappy to pulling heavy deadlifts - now training clients at Fortis Gym (Poole). That didn't happen by accident. It happened because I built a structured plan around my actual life.
This is what you actually get: I coach every rep in person. I write structured programmes around your schedule, injuries and goals. I track progress week by week. You're never left guessing what to do next.
This isn't a stock photo transformation. This is my life. If I can do it, so can you.
Not just physical changes. Confidence, self-belief, and a completely different relationship with training.
Real results. Real person.
From never touching a barbell to this.
PB day. The feeling never gets old.
Me coaching every rep, plus a whole gym of strong people cheering you on.
No complicated sign-up. No sales pitch. Just a conversation.
2 minutes. Tell me about you, your goals, and what's got in the way before. Zero commitment.
We talk - in person or on a call. I'll be straight with you about whether I can help and what it'll look like.
You get a plan built around your actual life. We train together, check in regularly, and adjust as you go.
This isn't a chrome-and-mirrors chain gym. Fortis is a proper strongman gym - and a Community Interest Company, not a profit machine. Built for heavy lifting, real coaching, and people who want to get visibly stronger. Yokes, farmers handles, logs, axles, sleds, and every barbell you actually need.
Whether you're new to a gym floor or adding another plate to the deadlift, you'll fit in here. No ego. No stares. You'll have me in your corner and a gym full of strong people cheering you every rep.
Fortis Gym · Poole, DorsetYokes, logs, farmers, axles, atlas stones. The stuff most commercial gyms don't stock.
Calibrated plates, specialist bars, and racks that don't wobble under serious weight.
Fortis is a CIC, not a chain. Beginners, competitors, everyone between, a whole gym of strong people cheering each other's reps.
That's where I come in. Every rep watched, every programme built around your body.
Straightforward pricing. Every package includes full support and accountability.
One session per week at Fortis Gym (Poole)
Blue light, veteran & benefits discount available
Get StartedTrain anywhere in the UK. Full support. Real results.
The full works. For people who are serious.
Look, I get it. Committing to a monthly PT package can feel like a hit - direct debit judging you every month, four-month minimums, the works. Sometimes you just want one good session without signing your life away.
So here it is. The commitment-phobe special.
Heads up: single sessions are great for technique, a confidence boost, or dipping a toe in. For actual body-composition change, the monthly plans above are what do the work.
Or call / text 07494 421043 · jack@cannoncoaching.uk
"I did an 8 week programme with Jack Cannon. I couldn't believe the results, I lost over a stone, but for me it was more than that. Jack helped me understand my diet better, supported me when I was struggling and motivated me in such a warm and empowering way. If you struggle in a gym setting, he will guide you and make it fun."
"I've been coming to this gym for nearly 2 years now. It's the longest I've stuck with a gym membership. Jack has helped me find confidence, stay motivated and remain focused with my training and goals. I don't know where I would be without them! It has become my 2nd home."
"Thanks for all your help and support, putting up with my eye rolls and excuses, all while making me stronger than I ever thought I could be. I feel so much more confident and comfortable using all the equipment around the gym. You've set me off on the next phase of my fitness journey."
"I started at 100kg at the start of this year, managed to get to 86kg and since then it has been such a struggle until you gave me help and advice and now I've managed to get to 80kg which is crazy."
"I've been going to the gym for around a year but lacked a lot of confidence in certain workouts or equipment. The last few workouts especially today, I did everything I would normally avoid due to nerves. I left that gym today a sweaty, stinky mess, but I was bloody happy."
Rough estimate to get you started. Jack will dial it in properly.
Estimated daily calories (Mifflin-St Jeor):
-This is a rough starting point. Hormonal profiles (including HRT) affect metabolism - your coach will factor all of this in. Get in touch for something accurate.
One clear step. Email or WhatsApp me. We'll have a quick chat and I'll tell you straight whether I can help.
I reply to every enquiry personally. Usually within 24 hours. Based at Fortis Gym, Poole.